{"title":"Featured","description":"","products":[{"product_id":"brow-brush-b1","title":"Brow Brush #B1","description":"\u003cp\u003eBrushes designed to work with HoloGrave Cosmetics products.\u003c\/p\u003e\n\u003cp\u003eOur full range includes brushes for Funeral Proof Gel Eyeliners, Moon Water Activated Eyeliners, eyeshadow blending, gradient face painting, and brow work. Whether you're creating detail graphic liner looks or doing your day to day wings, we have a liner brush for you.\u003c\/p\u003e\n\u003cp\u003eAll Brushes are made from synthetic bristles. Vegan and Cruelty-Free.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBrush Guide:\u003c\/strong\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003ca rel=\"noopener\" title=\"Eyeliner Brushes\" href=\"https:\/\/www.hologravecosmetics.com\/products\/eyeliner-brush\" target=\"_blank\"\u003eLiner Brushes #1, #2, #3\u003c\/a\u003e - Precision brushes for Funeral Proof Liners. Short and controlled for the thick gel formula. Also great for Moon Water Liner detail work. \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003ca rel=\"noopener\" title=\"Eyeliner Brushes\" href=\"https:\/\/www.hologravecosmetics.com\/products\/eyeliner-brush\" target=\"_blank\"\u003eLiner Brushes #4, #5, #8, #10\u003c\/a\u003e - Long, thin brushes for Moon Water Liners to create straight lines and easy swipes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003ca rel=\"noopener\" title=\"Eyeliner Brushes\" href=\"https:\/\/www.hologravecosmetics.com\/products\/eyeliner-brush\" target=\"_blank\"\u003eLiner Brushes #6, #7, #9\u003c\/a\u003e - Thicker, more calligraphy like brushes for Moon Water Liners for artwork.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003ca rel=\"noopener\" title=\"Eyeliner Brushes\" href=\"https:\/\/www.hologravecosmetics.com\/products\/eyeliner-brush\" target=\"_blank\"\u003eLiner Brushes #H1 and H2\u003c\/a\u003e - Flat brushes that can be used for Funeral Proof Liners and Moon Water Liners. Ideal for work such as petals, small gradient work, ect.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.hologravecosmetics.com\/products\/eyeliner-brush-h3\" title=\"#H3 Gradient Brush\" rel=\"noopener\" target=\"_blank\"\u003e#H3 Gradient Brush\u003c\/a\u003e\u003ca href=\"https:\/\/www.hologravecosmetics.com\/products\/eyeliner-brush-h3\" title=\"#H3 Gradient Brush\"\u003e\u003c\/a\u003e  - Large brush, Ideal for our Pride Liners to get smooth gradients over a large area. \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003ca rel=\"noopener\" title=\"Brow Brush #B1\" href=\"https:\/\/www.hologravecosmetics.com\/products\/brow-brush-b1\" target=\"_blank\"\u003eB1 Brow Brush\u003c\/a\u003e - Ideal for Funeral Proof Liners to shape and define brows. Can be used to also easily create eyeliner wings. \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003ca rel=\"noopener\" title=\"Silicone Glitter Applicator #G1\" href=\"https:\/\/www.hologravecosmetics.com\/products\/silicone-glitter-applicator-g1\" target=\"_blank\"\u003e#G1 Silicone Applicator\u003c\/a\u003e\u003ca title=\"Silicone Glitter Applicator #G1\" href=\"https:\/\/www.hologravecosmetics.com\/products\/silicone-glitter-applicator-g1\"\u003e\u003c\/a\u003e - Mimics a finger to pick up our loose glitter HoloCinogen flakes or Ectoplasm Gels. It can also be used to pick up concentrated amounts of shimmer shadow.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003ca rel=\"noopener\" title=\"Pigment Stamp Brush\" href=\"https:\/\/www.hologravecosmetics.com\/products\/eyeshaow-stamp-brush\" target=\"_blank\"\u003ePigment Stamp Brush #1, #2, #3\u003c\/a\u003e - Stamping brushes for eyeshadow and pigment. These work great for stamping eyeshadow or pigment onto an eyeshadow base for a dense coverage. S2 and S3 are the medium and large brushes while S1 is a thin stamper to create lines\/eyeliner shapes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eBrushes are sold individually and are designed for different techniques, \u003ca href=\"https:\/\/www.hologravecosmetics.com\/collections\/tools\" title=\"Eyeliner Brushes and Tools\"\u003eview our tools page\u003c\/a\u003e for additional brushes and curated brush bundles.\u003c\/em\u003e\u003c\/p\u003e","brand":"HoloGrave","offers":[{"title":"Default Title","offer_id":46653249585392,"sku":"","price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0470\/9131\/8952\/files\/Brow-Brush-_B1.png?v=1720647694"},{"product_id":"embalming-gloss","title":"Embalming Gloss","description":"\u003cp\u003eEmbalm your lips with our Embalming Gloss\u003c\/p\u003e\n\u003cp\u003eEmbalming Gloss is HoloGrave Cosmetics' naturally moisturizing, non-sticky lip gloss formulating to preserve your lips in a high shine finish. \u003c\/p\u003e\n\u003cp\u003eThis formula adds plump the lips with moisturizing oils and emollients that hydrate the lips. Free from any standard plumping ingredients for no tingling and no burning, just a hydrated plump. \u003c\/p\u003e\n\u003cp\u003eUse Embalming Gloss on its own, over a lipstick, or paired with just a lip liner. This buildable formula can be used in a multitude of ways for finding your favorite lip combo. \u003c\/p\u003e\n\u003cp\u003eSmooth and lightweight, Embalming Gloss works for all lip types and is available in 6 shades ranging from almost clear with some interference flecks, shimmering medium coverages, and non-shimmer lacquer-like finishes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eEmbalming Gloss ® Is a registered trademark of HoloGrave Cosmetics\u003c\/span\u003e\u003cspan\u003e®\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNET WT: 4.5ML\/0.15 Fl. Oz.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eLooking for our liquid lipsticks? Shop our\u003cspan\u003e \u003ca href=\"https:\/\/www.hologravecosmetics.com\/products\/set-in-stone-liquid-lipstick\" title=\"Set in Stone Liquid Lipstick\" rel=\"noopener\" target=\"_blank\"\u003eSet in Stone Liquid Lipsticks\u003c\/a\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003efor a waterproof, matte formula.\u003c\/em\u003e\u003c\/p\u003e","brand":"HoloGrave","offers":[{"title":"Glimmer","offer_id":47809662517488,"sku":null,"price":15.0,"currency_code":"USD","in_stock":true},{"title":"Gloam","offer_id":47809662550256,"sku":null,"price":15.0,"currency_code":"USD","in_stock":true},{"title":"Blacked Out","offer_id":50222314094832,"sku":null,"price":15.0,"currency_code":"USD","in_stock":true},{"title":"Bruised","offer_id":48952684708080,"sku":null,"price":15.0,"currency_code":"USD","in_stock":true},{"title":"Gloom","offer_id":48952684740848,"sku":null,"price":15.0,"currency_code":"USD","in_stock":true},{"title":"Venom","offer_id":48952684773616,"sku":null,"price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0470\/9131\/8952\/files\/GLIMMER-EMBALMING_GLOSS_JPEG.jpg?v=1786027157"},{"product_id":"grave-mistakes-fragrance","title":"Grave Mistakes Fragrance","description":"\u003cp\u003eHoloGrave Cosmetics has launched our first ever fragrance!\u003c\/p\u003e\n\u003cp\u003eOur fragrances are made in-house from internationally sourced materials. They are formulated, compounded, and bottled right here in Columbus, Ohio. Please note this product is currently only able to ship within the US.\u003c\/p\u003e\n\u003cp\u003eWe creatively label our fragrances as \"Eau de Veil\" for theming within our brand, but these are a 15% concentration. EDTs standardly go up to 15% and EDPs generally start at 15%, making this a medium scent between the two that is not too strong or too light. Just an encompassing, close veil of scent.\u003c\/p\u003e\n\u003cp\u003eGrave Mistakes Features notes of \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWoodiness\u003c\/li\u003e\n\u003cli\u003ePetrichor\u003c\/li\u003e\n\u003cli\u003eForest Floor\u003c\/li\u003e\n\u003cli\u003eMoss\u003c\/li\u003e\n\u003cli\u003eLily of the Valley\u003c\/li\u003e\n\u003cli\u003eMusk\u003c\/li\u003e\n\u003cli\u003eRust\u003c\/li\u003e\n\u003cli\u003eWine\u003c\/li\u003e\n\u003cli\u003eBlood\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWe went bold for our initial launch and curated this fragrance from 26 aroma chemicals, paired together to create our artistic take on a \"killer in the woods\" feel. A killer who happily lives in their cabin and finishes their night up with a glass of wine. All photos were shot here to encompass the theme of this fragrance and to paint the scene. \u003c\/p\u003e\n\u003cp\u003eGrave Mistakes in very unisex in that it contains a balance of \"masculine\" and \"feminine\" traditional notes. \u003c\/p\u003e\n\u003cp\u003eFragrances are formulated in adherence to IFRA guidelines.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRODUCT TERMS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDue to the nature of this product and the individualized work each bottle gets, these fragrances are final sale. We greatly encourage you to grab our 2ml \"trial vial\" before purchasing. These vials are $6 USD and come with a coupon for $6 USD off of the full size product to ensure you enjoy the fragrance before purchasing due to the nicheness of the brand and fragrances made here. \u003c\/p\u003e\n\u003cp\u003eBy purchasing this product, you therefore agree to the set terms above. \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eINGREDIENTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eALCOHOL (CANE SUGAR), FRAGRANCE (PARFUM)\u003cstrong\u003e*\u003c\/strong\u003e, DIPROPYLENE GLYCOL, BHT CRYSTALS (ANTIOXIDANT)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e*FRAGRANCE POTENTIAL ALLERGENS\u003c\/strong\u003e: TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, HEXAMETHYLINDANOPYRAN, FARNESOL, TERPINEOL, COUMARINE, LINALOOL, \u003cspan style=\"font-size: 0.875rem;\"\u003eLINALYL ACETATE, PINENE, 3-PROPYLIDENEPHTHALIDE, BENZALDEHYDE, BENZYL ALCOHOL, BENZYL BENZOATE, BENZYL SALICYLATE, LIMONENE, CITRONELLA, GERANIOL,\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eTHESE ALLERGENS ARE OUTLINED BY THE EU ALLERGENS LIST AND USED IN ACCORDANCE TO IFRA GUIDELINES OF SAFE USAGE LEVELS\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"HoloGrave","offers":[{"title":"2ml Trial Vial (+$8 Coupon off Full Size)","offer_id":48823575904496,"sku":null,"price":8.0,"currency_code":"USD","in_stock":true},{"title":"30ml Fragrance","offer_id":48823577903344,"sku":null,"price":89.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0470\/9131\/8952\/files\/2C204217-2DC6-4B22-BAB2-35FC772F0477.jpg?v=1771027442"},{"product_id":"elysian-funeral-proof-gel-liner","title":"Elysian Funeral Proof Gel Liner","description":"\u003cp\u003eElysian is a pale rose gold shade. This shade is perfect smudged out as a shadow on the lid or an eyeliner. Looking for a darker, more vibrant rose gold? Try \u003ca href=\"https:\/\/www.hologravecosmetics.com\/products\/funeral-proof-waterproof-gel-eyeliner-brow-pomade?variant=48737637335280\" title=\"Sisyphean Funeral Proof Eyeliner - Glass Jar\"\u003eSisyphean\u003c\/a\u003e.\u003c\/p\u003e","brand":"HoloGrave","offers":[{"title":"Default Title","offer_id":49832253948144,"sku":null,"price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0470\/9131\/8952\/files\/ELYSIAN-FUNERAL-PROOF-GLASS-JAR-JPEG-2026.jpg?v=1781283943"},{"product_id":"memorial-funeral-proof-gel-liner","title":"Memorial Funeral Proof Gel Liner","description":"\u003cp\u003e\u003cspan\u003eMemorial is a bright matte ultramarine blue. This shade contains more transparency than other shades due to the ultramarine pigments used.\u003c\/span\u003e\u003c\/p\u003e","brand":"HoloGrave","offers":[{"title":"Default Title","offer_id":49832271839472,"sku":null,"price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0470\/9131\/8952\/files\/MEMORIAL-FUNERAL-PROOF-GLASS-JAR-JPEG-2026.jpg?v=1781283943"},{"product_id":"glimmer-funeral-proof-gel-liner","title":"Glimmer Funeral Proof Gel Liner","description":"\u003cp\u003eGlimmer is an almost clear shade with blue light reflecting shimmer that flashes when the light hits it in specific angles. This is an interference shade and we generally recommend it layered over other colors to pop, as an all over the lid subtle shade, or as a cream highlight on the face.\u003c\/p\u003e","brand":"HoloGrave","offers":[{"title":"Default Title","offer_id":49832273707248,"sku":null,"price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0470\/9131\/8952\/files\/GLIMMER-FUNERAL-PROOF-GLASS-JAR-JPEG-2026.jpg?v=1781283943"},{"product_id":"cemetery-funeral-proof-gel-liner","title":"Cemetery Funeral Proof Gel Liner","description":"\u003cp\u003eCemetery is a l\u003cspan\u003eight matte purple-grey. \u003c\/span\u003e\u003c\/p\u003e","brand":"HoloGrave","offers":[{"title":"Default Title","offer_id":49832275149040,"sku":null,"price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0470\/9131\/8952\/files\/CEMETERY-FUNERAL-PROOF-GLASS-JAR-JPEG-2026.jpg?v=1781283944"},{"product_id":"exhume-funeral-proof-liner-coffin","title":"Exhume Funeral Proof Liner - Coffin","description":"\u003cp\u003e\u003cspan\u003eExhume is a dark matte brown. Use it as eyeliner or for brows. We recommend it for black-brown to black brow color when used as brow pomade.\u003c\/span\u003e\u003c\/p\u003e","brand":"HoloGrave","offers":[{"title":"Default Title","offer_id":49832686452976,"sku":null,"price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0470\/9131\/8952\/files\/EXHUME-FUNERAL-PROOF-COFFIN-JAR-JPEG-2026.jpg?v=1779053184"},{"product_id":"decay-funeral-proof-liner-coffin","title":"Decay Funeral Proof Liner - Coffin","description":"\u003cp\u003eDecay is a matte, wine red shade with undertones of pink that appear when smudged out or applied thinly. This shade was made using a 50\/50 mix of our Funeral Proof shades, \u003ca href=\"https:\/\/www.hologravecosmetics.com\/products\/funeral-proof-waterproof-gel-eyeliner-brow-pomade-coffin?variant=47363363012848\" title=\"Murderous Funeral Proof Eyeliner - Coffin Jar\"\u003eMurderous\u003c\/a\u003e\u003ca href=\"https:\/\/www.hologravecosmetics.com\/products\/funeral-proof-waterproof-gel-eyeliner-brow-pomade?variant=46249284829424\" title=\"Murderous Funeral Proof Eyeliner - Glass Jar\"\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.hologravecosmetics.com\/products\/funeral-proof-waterproof-gel-eyeliner-brow-pomade-coffin?variant=46438297501936\" title=\"Possession Funeral Proof Liner - Coffin Jar\"\u003ePossession\u003c\/a\u003e\u003ca href=\"https:\/\/www.hologravecosmetics.com\/products\/funeral-proof-waterproof-gel-eyeliner-brow-pomade?variant=46249284927728\" title=\"Possession Funeral Proof Liner - Glass Jar\"\u003e\u003c\/a\u003e.\u003c\/p\u003e","brand":"HoloGrave","offers":[{"title":"Default Title","offer_id":49832690483440,"sku":null,"price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0470\/9131\/8952\/files\/DECAY-FUNERAL-PROOF-COFFIN-JAR-JPEG-2026.jpg?v=1779053454"},{"product_id":"orbit-moon-water-liner","title":"Orbit Moon Water Liner","description":"\u003cp\u003eOrbit is a metallic shimmery teal.\u003c\/p\u003e","brand":"HoloGrave","offers":[{"title":"Default Title","offer_id":50090177855728,"sku":null,"price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0470\/9131\/8952\/files\/Orbit-moon-water-liner-jpeg-2026.jpg?v=1784909302"},{"product_id":"uv-thats-not-black-moon-water-liner","title":"UV That's Not Black Moon Water Liner","description":"\u003cp\u003eThat's not Black is an off-black UV reactive color. This liner glows under a black light.\u003c\/p\u003e","brand":"HoloGrave","offers":[{"title":"Default Title","offer_id":50194657116400,"sku":null,"price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0470\/9131\/8952\/files\/Thats-not-black-moon-water-liner-jpeg-2026.jpg?v=1785695042"},{"product_id":"uv-perilla-moon-water-liner","title":"UV Perilla Moon Water Liner","description":"\u003cp\u003ePerilla is a pastel mint UV reactive color. This liner glows under a black light.\u003c\/p\u003e","brand":"HoloGrave","offers":[{"title":"Default Title","offer_id":50194681430256,"sku":null,"price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0470\/9131\/8952\/files\/Perilla-moon-water-liner-jpeg-2026.jpg?v=1785695843"},{"product_id":"grave-dust-pressed-pigment-pan","title":"Grave Dust Pressed Pigment Pan","description":"\u003cp\u003eThis is for 1 (one) Grave Dust Pressed Pigment in a metallic pan that works with our magnetic build your own palettes. To build a palette, please visit our BYOP page; otherwise, you can grab individuals here. Individuals will come in a cardboard sleeve and in a disposable plastic clamshell package. These do not come preloaded into any sort of palette or holder for the product.\u003c\/p\u003e\n\u003cp\u003ePalette Builder Link: https:\/\/hologravecosmetics.com\/products\/moon-water-liner-palette\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis product contains eyeshadows and pressed pigments, meaning that some shades are approved for eyes while others are only for the face as some shades have legal restrictions in the US for pigment. These restrictions do not apply elsewhere like the UK\/EU and is made in accordance of their regulations. Please visit our ingredients list section for exact shades that contain pigments not tested and approved for eye use in the US. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInstructions for use: \u003c\/strong\u003e\u003cspan\u003eFor the best application, we recommend using clean fingers to pick up the unique, talc-free formula on both our mattes and shimmers, applying them  by gently swiping or tapping with the finger, and then blending out with a brush. This is a pastel palette, made to provide many hues for pastel looks. 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